Frontiers in Management Research

Download PDF (150 KB) PP. 46 - 53 Pub. Date: April 25, 2017

DOI: 10.22606/fmr.2017.12002

• Susan M. L. Zee
  Department of Marketing and Supply Chain Management, Southeastern Louisiana University United States
• Avinash Waikar^*
  Department of Marketing and Supply Chain Management, Southeastern Louisiana University United States
• Lillian Yee-Man Fok
  Department of Management, University of New Orleans, United States
• Kenneth J. Lacho
  Department of Management, University of New Orleans, United States

This study examines the awareness of college students regarding the roles and functions of Better Business Bureaus (BBB) and chambers of commerce (CC). The study shows that the overall awareness/knowledge of both BBB and chambers of commerce was low for all students, even lower than the knowledge of the public at large. The study shows a significant positive correlation between the average score regarding awareness of BBB and that of chambers of commerce which suggests - students who have a higher level of awareness of BBB would have higher level of awareness of chambers of commerce. There was a statistically significant difference in the level of awareness according to working experience and race, but there was little difference in terms of gender.

Better business bureaus, chambers of commerce, small businesses

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