Isaac Scientific Publishing

Frontiers in Management Research

Research on Motivation of Participating in Science and Technology Tourism

Download PDF (295.2 KB) PP. 61 - 70 Pub. Date: April 26, 2019

DOI: 10.22606/fmr.2019.32002


  • Yuwei Liu*
    Tourism Management, School of Management, Shanghai university, Shanghai, China


After reading some of the literature on motivation and technology tourism, the author briefly expounds and summarizes the characteristics, development status and motivation of science and technology tourism. Through questionnaires and in-depth interviews, this paper studies the attitudes of tourists towards science and technology tourism, the types of science and technology tourism that they like, and the motivation of travelling. These motives indicate a difference between technology travelers and mass tourists. After the data was sorted and analyzed, some individual differences in these motives were found. The results show that there is no difference in subjects' attitudes toward science and technology tourism. The favorite form of tourism is “Natural Science and Ecological Tourism”. This paper aims to provide some constructive opinions on the development and design of current travel agency technology tourism products through these research results.


Science and technology tourism, motivation, individual differences.


[1] Iso-Ahola S E. Toward a social psychological theory of tourism motivation: A rejoinder[J]. Annals of Tourism Research, 1982, 9(2):256-262.

[2] Kozak M. Comparative analysis of tourist motivations by nationality and destinations[J]. Tourism Management, 2002, 23(3):221-232.

[3] Zhang Hongmei, Lu Lin. A Review of Foreign Tourism Motivations in Recent 10 Years[J]. Area Research and Development, 2005, 24(2): 60-64.

[4] LIU Xiao, GAN Zhimao, YANG Yanfeng. Tourism Motivation——Return of Human Nature——A New Discussion on Tourism Motivation[J]. Journal of Arid Land Resources and Environment, 2006, 20(1): 33-36.

[5] ZHAO Wei, GUAN Hongzhi, WANG Wei. Analysis of Tourism Destination Choice Behavior Based on Tourism Motivation[J]. Journal of Transportation Systems Engineering and , 2014, 14(5): 175-180.

[6] Guo Anzhen, Huang Fucai. Research on the Relationship between Tourism Motivation, Satisfaction, Trust and Revisiting Intention[J]. Journal of Zhejiang Gongshang University, 2013, 1(1):78-87.

[7] Kozak M. Comparative analysis of tourist motivations by nationality and destinations[J]. Tourism Management, 2002, 23(3):221-232.

[8] Kraftchick J F, Byrd E T, Canziani B, et al. Understanding beer tourist motivation[J]. Tourism Management Perspectives, 2014, 12(12):41-47.

[9] Zhang Tao. Research on the Influence of Dietary Travel Motivation on Tourist Satisfaction and Behavioral Intention[J]. TOURISM TRIBUNE, 2012, 27(10):78-84.

[10] Jing X, Chan S M. A new nature-based tourism motivation model: testing the moderating effects of the push motivation.[J]. Tourism Management Perspectives, 2016, 18:107-110.

[11] Bian X, Wang H, Shi L. Rural Residents’ Tourism Motivation and Influence on Choice of Tourism Destination Classification:A Case of the Changjiang River Delta Region[J]. Scientia Geographica Sinica, 2016, 36(1):99-106.

[12] Jaapar M, Musa G, Moghavvemi S, et al. Dental tourism: Examining tourist profiles, motivation and satisfaction[J]. Tourism Management, 2017, 61:538-552.