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Frontiers in Management Research
FMR > Volume 3, Number 3, July 2019

Analysis on the Development Level and Dynamic Factors of the Integration of Culture and Tourism Industry

Download PDF  (712.5 KB)PP. 125-135,  Pub. Date:July 3, 2019
DOI: 10.22606/fmr.2019.33005

Author(s)
Wu Jia, Chen Jianqin, Liu Yan
Affiliation(s)
Division of Business Administration, Shanghai University, China
Division of Business Administration, Shanghai University, China
Division of Management Science and Engineering, Guilin University of Electronic Technology, China
Abstract
Culture is the soul of tourism, and tourism is the carrier of culture. Tourism industry and cultural industry have natural coupling. This paper takes the Yangtze River Delta region as the research object and introduces the concept of coupling coordination degree. Based on the previous studies, it continues to quantify the integration level of culture and tourism industry in recent years, and applies cutting-edge panel metrology analysis technology from market demand, technology innovative and functional integration, to explore the dynamic mechanism of the integration of culture and tourism industry. The research results show that technological innovation can promote the integration of culture and tourism industry; the infiltration of cultural education function can also promote the integration of culture and tourism industry. The research conclusions of the article have certain enlightenment significance for industrial development and the integration of the industries. Finally, the article proposes that the relevant administrative departments should give relative freedom of market orientation. Cultural and tourism practitioners should make full use of favorable external conditions such as applied high-tech, to realize the integration and development of culture and tourism industry.
Keywords
Culture and tourism, coupling coordination degree, industry integration, dynamic factors, panel measurement analysis technology
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